Get noticed! It’s the only sure way to success!

Research shows that over 80% of web browsers make use of search engines for online research. Online searches are also the most popular methods of leading visitors to a website. All the most widely known search engines use their own unique method/ algorithm and/ or formula to find, sort and list websites. The key to a successful web presence is knowing how to structure your site, so that it is listed in the selected lists of key search engines. This is the role of Search Engine Optimization (SEO).

Search Engine Optimization is clearly the most frequently used and most rapidly growing method of attracting visitors to a website. This has led to a great degree of competition to reach the top spot on search engines. Search Engine Optimization services are used to get a website noticed, when potential customers are on the look out for products or services your website has to offer. Search Engine Optimization is a methodology or formula used to determine a website’s relevance to keyword queries. Effective SEO will naturally optimize a website to ensure that it achieves and maintains high rankings on the Internets’ leading search engines.

Our Search Engine Optimization services at iMaxima Software are designed to ensure that potential customers have easy access to your website. When they can find your site listed on the first page of all the important search engines, the information, products and services you offer, will be favorably impressed in the web users minds. As client needs are unique, we customize our SEO strategies to meet the varied requirements.

We not only design your site so that it can be found, but we guarantee that it will be found by the most important search engines. And that’s not all! SEO evolves rapidly creating new challenges almost every week. So we go the extra mile and not only optimize your site to search engine criteria but also maintain it. Therefore, even when the search criterion changes you still hold on to your top spot on the results page.

The SEO campaign begins with a key word analysis which is the primary and most important step towards ensuring the visibility of your website.

Keyword Analysis

A successful SEO campaign is built on a sound grasp of the keywords and phrases that people use in a search engine. This is a vital skill and process because it affects the accessibility to your site and the quality of web users who visit your site.

iMaxima Software’ keyword analysis program which uses Web Analytics technology works with you to decide the keywords and phrases that are important to your website. Our keyword analysis and selection process is designed to select all the relevant keywords and phrases. This ensures that almost all the users who are searching for your site are successful.

Competitive Analysis

After deciding the best keywords for your site, we provide you with a broad competitive analysis and a baseline report. This indicates your position in relation to your competitors for each keyword.

iMaxima Software arms you with research on the demographics (age, gender, income and region) of not only the visitors to your site, but also of those who visit your competitors’ site. With these important tools, we empower you to build a website that will hold its own among any other and attract the prominent search engines.

SEO copywriting

Content enhancement means just that. It has to do with taking the raw material like a diamond in the rough and polishing it into superior quality writing that instantly attracts the discerning customer. We modify, add or remove existing content to make it more reader friendly. An important facet of content enhancement is keyword placement which is further optimized by placing your keywords at key places on the website. Keywords are more effective if they are placed in the Page Title, Headings, Meta tags, Text, and Hyperlinks. You can trust your site’s content to the many years of experience iMaxima Software has in constructing premier SEO campaigns.

Code Creation & Enhancement

If you thought that creating a successful website culminated in writing effective content, think again! Even the most sophisticated search engines are not smart enough to navigate all of the typical contents of a website. Flash, Java script, DHTML, and framing technologies are a few of the hurdles that will stop a search engine spider in its tracks! Another obstacle is websites that are primarily database driven. This can result in a drastic reduction in the number of search engines that will find your site and list it.

Even if your site was programmed entirely in easily understood HTML, it can still pose difficulties for the search engine spider. Title, Headings, Meta tags, Text, and Hyperlinks are all important elements in effective code writing as search engines refer to a specific code for determining content within a web page.

You may have designed a site that is very attractive visually, reads like a dream and has comprehensive and authentic information. However, if the coding is incorrectly done it will never enter the network of the search engine spider. Our long experience in this area ensures that successful coding works with the website you have in mind, to create an all-round success story.

Link Exchange

One of the final steps to creating a winning website is ensuring the relevance and relative importance of your site to other sites that offer a similar product. This relative importance can be enhanced by creating inbound and outbound links to and from other websites, which are related to yours.
Relevancy based search engines employ linking methodologies to determine the content credibility of your site when compared to others. This can either positively or negatively affect the search engine position of your site.

We work towards increasing the number, quality and manner by which links are formed between your site and others. One method is by ensuring that outbound and inbound links are related by keyword and/or theme. iMaxima Software helps you to identify relevant sources for links, to which pages the link should direct users to, and how they link.

Implementation of the code

We empower you to continue with and maintain the SEO strategies that we have put in place by preparing a release that contains a hard copy document and a custom-made CD with all the code you require to make changes. This process allows your team to paste the optimized code from the CD onto your current pages. Depending on how much access we have, we can also implement Search Engine Optimization by accessing your web servers and uploading the coded pages.

Directory Submission

We ensure that every page of your recently optimized site is included within the indexes of all the relevant search engines. Submission of directories involves technical know-how and practical experience of content and search engine criteria. iMaxima Software ensures that your directory submissions are in compliance with the directory's technical parameters and guarantees that your listings are as keyword rich and relevant as possible. 

Jump-start your SEO campaign today. With iMaxima Software there is no looking back!